Increase Your Marketing Exposure with Amazon’s FBA

Most of us know by now that Amazon is the largest online retailer.  People often go directly to Amazon when considering a purchase before searching anywhere else.  And, when they do implement a search, Amazon’s extensive marketing and SEO techniques usually bring them to the top of the search results. So, why not take advantage…

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The Top 3 Most Effective Free Marketing Strategies

Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques. Here are three of the most effective free marketing strategies for…

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How to Best Promote Your Sales Promotions

What is a Sales Promotion? When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because,…

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Adding a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day. Moving beyond family and friends, influencer marketing has weaved its way into a highly sought…

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Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing. Twitter has shown that:     49% of…

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Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation…

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Mastering Visual Content Marketing

When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing. Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter…

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Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are…

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Increasing Sales Leads by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers. Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers,…

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How to Grow Your YouTube Following

The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post. Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple…

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