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Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and…

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Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one. If you own a small business,…

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Business Funnels–Marketing and Sales–What’s the Difference?

Marketing Funnel–A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services.  Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients. Sales…

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Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month,…

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Increase Your Marketing Exposure with Amazon’s FBA

Most of us know by now that Amazon is the largest online retailer.  People often go directly to Amazon when considering a purchase before searching anywhere else.  And, when they do implement a search, Amazon’s extensive marketing and SEO techniques usually bring them to the top of the search results. So, why not take advantage…

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The Top 3 Most Effective Free Marketing Strategies

Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques. Here are three of the most effective free marketing strategies for…

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How to Best Promote Your Sales Promotions

What is a Sales Promotion? When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because,…

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Adding a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day. Moving beyond family and friends, influencer marketing has weaved its way into a highly sought…

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Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing. Twitter has shown that:     49% of…

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Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation…

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