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Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are…

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Increasing Sales Leads by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers. Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers,…

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How to Grow Your YouTube Following

The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post. Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple…

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Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation…

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5 Ways to Increase Paid Click Through Rates

An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer. When pay-per-click (PPC) advertisements aren’t bringing in the sales…

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5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%. Typically, if you’ve got low conversion rates, there are just a few areas that need to…

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Start Increasing Your E-commerce Conversion Rates in 4 Steps

After you’ve spent money and time to generate traffic, you need conversions. Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the right people and rethinking your existing strategy. Generally, if you’re having trouble converting traffic, there’s a reason behind…

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5 Ways to Find Content to Share on Social Media

If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content. Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction.…

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Easy Solutions to Help Boost Your Email Open Rates

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email. This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a…

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Easy Solutions For Your Social Media Marketing .

This video highlights social media marketing campaigns that don’t get positive results. Social media should be part of any entrepreneur’s marketing efforts. Four easy steps are included in this video which will let the viewer create a more effective strategy to gain more followers, build reputation and drive more traffic to your website .  

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